Video
optimization is a huge opportunity on the internet and it’s very
easy to get rankings because it’s not competitive yet. It started a
couple of years ago and people still aren’t catching on yet. People are
starting to, but video is still a big open field. You can go and get
easy rankings, easy pickings.
There are quite a few different ways to get links back to your website
using video and press
release and working with companies. When we talk in terms of
systems, a lot of that appears to be quite hard, to create systems for
outsourcing. I think the ezine articles and that sort of thing are much
easier.
The number one thing is to keep it simple. The shortest number of steps
between the prospect and you or the visitor and the sale is best. The
best is, they click once and they’re on the order form, if that’s what
you’re doing. As far as a system overall, I drive people to the landing
page. Even though I use video, even though I use press releases, even
though I use tele seminars or webinars, or whatever it is, I try and
drive people to one central place.
Focus your energy. Remember the objective. My objective is to get people
to a website where they sign up for free stuff, so they join my list.
That’s pretty stereotype, solid, nothing ground breaking or space age
about it. Get people to a website, get their name and email.
On a YouTube video on my channel, we create a channel, we have a
customer catcher channel. On that one we put our videos, and at the same
time, we always tell people, if you’d like to see more videos, if you
want twenty free videos, go to customercatcher.com and let us know where
to send them and we’ll make sure you get them. There they are.
Ezine articles –for example, an article on Top Ten Ways to get New
Customers Without Spending Money. In the byline it says, this article is
by Martin Wales, the Customer Catcher. If you want more free tips and
tricks in marketing without spending money, go to customercatcher.com.
Really you don’t want to have ten websites, you want to have one place
that you’re always driving them to. So have that master mothership
domain name.
When I first started, we had customercatcher.com/free. In the domain
name we applied or used the keywords. I probably could have done a
better job, but I was more for short than I was for keywords. My
recommendation to a client would be, it’s
customercatcher.com/freemarketingtips. You want the keywords in the
domain name.
The system behind that is, I use auto responders and email market. So I
capture the name and email and then I send them the auto responder with a
link to the video in it. Generally the plan is I help my clients more
than myself. Then you put a link in the bottom of the video page. So you
give them the free one or two minute video tip but on the bottom of the
page is either an affiliate link or a link to a sales page on your own
site.
That’s really the one core system that I use. Outside of that I use, if
I’m selling a membership product, I’ve used aMember. I’m looking at new
WordPress membership software right now. Really as far as the core
marketing point is, it’s just driving people to a web page even if I use
a classified ad in a newspaper, which I highly recommend. I actually
Twittered about this today. My Twitter is martinwales as well.
Classified ad is very affordable, brief, it has impact because you can
test it and track it and you drive people to a web page.
If you buy a full page ad offline, it costs you $5,000-$40,000 in a well
known magazine. If you buy a classified ad it can be as little as
$10-$25. In a good magazine it might be as high as $125. But do you want
to invest $125 in a business or $40,000? You drive them to a ‘full
page. An infinite page, of four colour, audio with video, headlines,
name capture, the whole deal, and there is no risk. A sales person will
not call, they’re going to a web page. So they can go to a web page,
sign up for something free and off they go.
In the business section I would put: Want More Customers? Or Free
Marketing Tips-get more customers. Check out the free twenty videos at
the website. The system behind it is free, driving them to a page with a
name capture and then using an auto responder to drip market them.
This system has served me well, and can be repeated by anyone who wants
to have a profitable website. SEO
videos are the wave of the future.
SEO melbourne 